Confirmation bias is the tendency for a person to distort information to fit with existing beliefs. Any information that conflicts with...

This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...

You’re creating the story of your case for opening and trial.  You have a situation where a business allowed an unsafe condition to exist...

Time and again, you have probably been told to “tell a story” during opening.  People remember things best in story format.  But not just...

When trial is finished, and particularly if it did not go well, you may be inclined to conduct some post-trial interviews with the...