Trial is approaching and you have a long list of witnesses to organize.  How do you know who goes first, second, third, and last? ...

This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who...

This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be...

As advanced as humans are, we are still primitively just mammals belonging to a herd.  Animals and people stay in herds because it...

Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented?  It’s highly...

Deliberations are a scary thing for attorneys.  It’s the time when you have to completely let go of your case and your jurors and hope...

With the holidays upon us and families gathering, I thought I would post on something that relates to both normal life and relations with...

If you are a Plaintiff’s attorney and have not yet read Rick Friedman’s “Polarizing the Case,” I highly suggest it – and this post...

Your case: A 69 year old woman is hit from behind in a car crash.  Liability is admitted.  Damages are that the woman can no longer sit...