TRIAL DYNAMICS
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Harnessing the Power of Big Data and Focus Groups
In her second visit to Trial Lawyer Nation, Jessica Brylo, owner and lead litigation consultant at Trial Dynamics, outlines the utility of both tools. The conversation with host Michael Cowen dovetails with Jessica’s first appearance on the show, when she shared her insights about how jurors make decisions and how to frame cases persuasively. In this visit, Jessica discusses when and what to expect in hiring a consultant. She also previews her three programs at the upcoming TLU Vegas: lectures on focus groups and case framing and a workshop on case framing, where participants will actually work through a case.
Trial Dynamics: Tipping the Scales in Your Favor
On this episode of the Trial Lawyer Nation podcast, Michael sits down with Jessica Brylo, owner and lead consultant at Trial Dynamics. They discuss Jessica’s path to success, identifying juror attitudes, jury decision-making, case framing, focus groups, and much more.
Witness Preparation in a Divorce Case
First impressions are essential to success, especially in court and legal proceedings. Giving other parties and authorities a good perception of yourself in court is key to your credibility, which ultimately helps win a case. Today’s guest Jessica Brylo, J.D., M.A. is an expert in witness preparation and the owner of Trial Dynamics, a national trial consulting firm specializing in plaintiff cases.