Harnessing the Power of Big Data and Focus Groups
In her second visit to Trial Lawyer Nation, Jessica Brylo, owner and lead litigation consultant at Trial Dynamics, outlines the utility of both tools.
The conversation with host Michael Cowen dovetails with Mrs. Brylo's first appearance on the show, when she shared her insights about how jurors make decisions and how to frame cases persuasively. In this visit, Mrs. Brylo discusses when and what to expect in hiring a consultant.
She also previews her three programs at the upcoming TLU Vegas: lectures on focus groups and case framing and a workshop on case framing, where participants will actually work through a case.





