Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.
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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.
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What is a Big Data Study and How Does it Help with Trial Strategy?

Most attorneys are familiar with focus groups and mock trials. Perhaps you’ve heard about a big data study but don’t know what it is. Perhaps you’ve run one but are still learning how to maximize the impact of the information you gleaned from it. In this post, I will go through what a Big Data study is, how it is different from a focus group or mock trial, and what it is best used for.

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The Importance of Question Order in Jury Selection

Did you know that you could undercut your trial theme simply by the order in which you’re asking voir dire questions?

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Mastering Jury Selection Strategies

Jury selection is about far more than finding and striking “bad” jurors. You should have several concerns when making strikes during jury selection.

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