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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
Most attorneys are familiar with focus groups and mock trials. Perhaps you’ve heard about a big data study but don’t know what it is. Perhaps you’ve run one but are still learning how to maximize the impact of the information you gleaned from it. In this post, I will go through what a Big Data study is, how it is different from a focus group or mock trial, and what it is best used for.
Did you know that you could undercut your trial theme simply by the order in which you’re asking voir dire questions?
Jury selection is about far more than finding and striking “bad” jurors. You should have several concerns when making strikes during jury selection.
Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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