With decades of experience in jury research, trial strategy, and behavioral psychology, our team helps attorneys find winning case frames, test them with real jurors, and refine their approach for maximum impact. We focus on what drives results: clear messaging, data-backed insights, and strategies that hold up when the stakes are high.
Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a consulting firm dedicated to plaintiff’s civil and criminal defense litigation. She specializes in case framing, jury research, opening statement development, witness preparation, and jury selection.
Over the past two decades, Ms. Brylo has spoken to thousands of jurors and conducted hundreds of mock trials, the results of which she uses to guide case strategy and framing on cases ranging from soft tissue injuries to 9-figure catastrophic injury cases and multi-billion dollar class-action lawsuits.
Ms. Brylo originally trained with one of the nation’s leading trial consultants, David Ball, Ph.D., and is one of a handful in the nation who has studied Arizona Project (1996) videos of real juries deliberating. She has a JD and Masters in Psychology, both from Duke University, and was previously a board member of the American Society of Trial Consultants (ASTC).
Ms. Brylo specializes in cases involving personal injury, car wrecks, wrongful death, medical malpractice, product defect, premises liability, trucking litigation, medical negligence, civil rights, mass torts, and employment law.
Jennifer R. LaRue began her trial consulting career as a project manager for Litigation Insights (initially known as the Center for Trial Insights) in college. After graduating from the University of Kansas with a degree in Communications, she returned to Litigation Insights as a consultant. During her time with Litigation Insights, Ms. LaRue continued her education. She graduated with an MBA with a focus in communications and marketing from the Block School at the University of Missouri. In 2007, Ms. LaRue joined the Pennebaker in Houston team to do communications and litigation consulting. Beginning in 2013, Ms. LaRue collaborated with Karen Kash Redden at WitnessWork as a senior consultant and, eventually, a partner.
Ms. LaRue has extensive experience in research, including focus groups and mock trials, community attitude surveys, and post-trial interviews. She also excels at communication-related tasks, including witness prep, creation of case themes, and voir dire development and strategy. Ms. LaRue has worked on several medical malpractice cases, including years of extensive breast implant work, infant deaths, and general medical negligence cases. In addition, she has worked on auto litigation, as well as other personal injury cases. Ms. LaRue excels in making complicated business issues accessible to jurors, particularly in complex class action suits, embezzlement, contract disputes, and patent law. She has handled several cases where the defendant(s) pled the Fifth. Her broad understanding of business practices, work on the defense side, and years of experience can bring insights and a valuable perspective to the team.
In large or complex cases, focus groups and mock trials may not be enough. Big Data studies provide a quantitative analysis to complement qualitative work of traditional case testing methodologies. Not all Big Data companies are created equal. While we will work with any vendor, we work closely and regularly with Campbell Law, LLC.
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In any focus group or mock trial, the output is only as good as the input. The quality and representativeness of your jurors matter. We partner with experienced recruiters across the country to find and seat jury-eligible participants who closely match the demographics of your trial venue. This ensures reliable feedback and meaningful insights you can trust.
Learn MorePartner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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