Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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NEW: Contingency Fees for Trial Consulting

My passion has always been for the “little guy” but even within Plaintiffs work, there seems to be a disparity of resources depending on the size of the case.

Voir Dire

Holmes (Aurora Theater Shooting) Jury Selection Q&A

With the Holmes jury selection underway and the whole world watching, I thought it relevant to tap into some of the issues that are likely to be raised by the media and inquiring minds.

Juror Insight Focus Group DVDs – Video Previews and Sale Info

About 6 months ago, I posted that I would be running six different focus groups on issues most central to trial lawyers. The focus groups are finished and ready for sale.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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