Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Jury Research

Unreliability of Eyewitness Memory & How to Counteract It

If you’ve spent any time interviewing jurors, you know that eyewitness testimony holds great weight. And if you’ve spent any time researching cognitive psychology, you know that eyewitness testimony can be very unreliable.

Focus Groups

Watch for Inconsistencies

In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that go into being trustworthy.

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Have a Little Faith…In Jurors

I often come across attorneys who have trouble trusting jurors. I can’t blame them – it’s hard to give up control over your case to the minds of 12 strangers who may have no previous knowledge of the law. But you will get further by putting faith in your jurors than distrusting them.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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