Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Defending the Jury System from Casey Anthony Uproar

What did we learn from the Casey Anthony trial? Lots – and likely lots more once the jurors give their interviews, but for now, here are a few things to consider.

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All Eyes on You & Your Client

I’ve been following the Casey Anthony trial daily for a few reasons. For one, I know the consultants working on the case so I’m always watching for any tv interviews they decide to do. Second, I’m intrigued by the case just like the rest of the nation. Third, it’s always interesting to me to see how the media portrays trials.

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Group Dynamics & Jury Selection

When you are selection (or de-selecting) jurors, it is easy to focus on individual jurors to the point that you forget about how jurors are going to interact with one another. Individual characteristics are extremely important, but so are group dynamics.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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