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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
In my last post, I talked about trusting jurors. The flip side to that is that you need to be trustworthy. There are many elements that go into being trustworthy.
I often come across attorneys who have trouble trusting jurors. I can’t blame them – it’s hard to give up control over your case to the minds of 12 strangers who may have no previous knowledge of the law. But you will get further by putting faith in your jurors than distrusting them.
There have been many studies done on lie detection and the results are often disheartening. Most of us, including police officers, fare no better than chance at detecting a liar. When it comes to your voir dire, this can be troublesome.
Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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