Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Focus Groups

How Well Do You Know Your Case?

How well do you think you know your cases? I don’t mean the deadlines for discovery or the legal rulings by the judge. I mean, how well do you know the value of your case to a jury?

Are Focus Groups Hurting Your Case?

You hear about focus groups at every turn – in books, at CLE events, from colleagues. They must be helpful…right? The answer is, it depends.

Cut the “Bull”

Bull is a new television drama featuring a Dr. Bull, modeled after Dr. Phil in his jury consulting days. This high powered, all-knowing consultant acts as a puppet master, anticipating what jurors will think and say before they know it themselves.

Build a Stronger Case Before You
Step Into the Courtroom

Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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