Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Don’t Play in the Defense’s Sandbox: How to Properly Frame a Case

My client had 7-10 theories for the case. I told them to cut 80% of them.More is not better.More is the game of the defense.If everything is important, then nothing is important.

How did we get a $10 million verdict for broken heel with $10k in meds?

A week before Thanksgiving, a trial team and I won a $10 million verdict in a case involving a broken talus bone in a conservative county (Indianapolis) with $10,000 in past medical bills (which we fought to keep out but which defense was allowed to bring in). This was a hard fought battle with a tough judge and some really bad rulings, but we prevailed with grit and foresight.

How do AI jury models stack up?

AI is ever evolving, but for the time being, it is not proving to be accurate in predicting case outcomes.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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