Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Scoring Jurors: The Do’s and Don’t’s

There are a few models of scoring methods being passed around the community and I often get the question, are they effective? The answer is yes and no.

Burden of Proof

What Do Jurors Care About?

Do you ever feel like jurors decided your case randomly or based on something other than the evidence you presented? It’s highly probable. It happens often and you need to understand not only how to minimize that risk, but how to control for it and use it to your advantage.

Closing Argument

Are Your Jurors Using a Deliberation Process that Hurts You?

Deliberations are a scary thing for attorneys. It’s the time when you have to completely let go of your case and your jurors and hope that they do the “right” thing behind closed doors.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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