This post is a plug for focus groups – not necessarily done by me, although I welcome the opportunity always – but done by anyone who knows how to do them well and get you reliable results.

This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be easily solved. I’d like to save you the money and headache. It’s very simple. Please keep every jury list you get from every trial in every county (as long as they list addresses of the jurors).

As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it provides safety. If one member finds danger, the rest of the herd is alerted.