Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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JuryBall Free Consulting

Are you going to JuryBall but don’t want to golf on Sept 30th? Would you like some free jury consulting advice?

Big Data Just Got Better

Have you ever run a Big Data study (you can skip to the “win-win-win” section below)? Considered running a Big Data study? Have no idea what a Big Data Study is or how it can benefit you? I have exciting news. You can now run a data study through the Campbells AND have a consultant on board to help prepare the study (and thereby familiar with the case if you need additional help) for no additional cost.

Openings: Less is More

Opening is NOT your opportunity to spew all your facts. Not even all your good facts. Jurors (humans) can only absorb so much at once. If you turn on the firehose, they will drown.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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