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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
When working up damages, dig deeper. The client can no longer work. The damage is loss of income, right? Yes, but it’s far more. You may have guessed that the real damage is loss of self-esteem. Often, however, it doesn’t end there.
Attention Los Angeles attorneys! I will have one day of “down time” between a trial and a speaking engagement where I will be stationed in Los Angeles on June 2nd. If you have ever wanted to work with me, this is an opportunity for some in-person consulting help without having to cover travel costs.
Are you bad at “picking” juries? Perhaps that’s not the issue… First, there is a valid debate these days on whether we select or deselect jurors. If you follow Sari De La Motte, your goal is to invite jurors onto your jury who share the vision of your case, and deselection is a byproduct of that process.
Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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