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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
This post is not strategy-related, but as a practical matter, I often run into an issue when working on focus grouping a case that can be easily solved. I’d like to save you the money and headache. It’s very simple. Please keep every jury list you get from every trial in every county (as long as they list addresses of the jurors).
As advanced as humans are, we are still primitively just mammals belonging to a herd. Animals and people stay in herds because it provides safety. If one member finds danger, the rest of the herd is alerted.
There are a few models of scoring methods being passed around the community and I often get the question, are they effective? The answer is yes and no.
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