Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

BLOG

Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.
Learn more

Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.
Learn more

Why Should Jurors Give Money to Your Client?

Jurors are skeptical of giving money to anyone. It seems like a handout to a stranger. And worse, jurors do not get to track where the money goes afterward.

Read more
Focus Groups

Group Polarization & How It Impacts Your Verdict

Juror deliberations are complicated dynamic processes. The whole of the group is greater than the sum of its individual parts. Often people think that deliberations are a series of compromises – and in some ways, they are.

Read more
Voir Dire

Do Jurors Get “Poisoned” During Voir Dire?

Attorneys are often worried about asking questions in voir dire that elicit responses that are harmful to your side of the case.

Read more

Build a Stronger Case Before You
Step Into the Courtroom

Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.

Schedule a Consultation