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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
Time and time again, it comes up in focus groups – why aren’t they suing the doctor as well as the hospital? Why are they just suing the company but not the driver? These comments are most often followed by some version of “they’re going after the deep pockets. They’re after the big money.”
Attorneys often make the mistake in voir dire of failing to be honest with jurors. I often see attorneys try to hide bad facts or spend hours figuring out how to refer to the bad facts in a way that makes them seem okay.
Jurors made comments such as “evidence to us didn’t prove innocence” and the fact that the defendant didn’t testify was “bad,” seemingly indicating that the jurors disregarded instructions that the burden of proof is with the prosecution and that the defendant’s decision not to testify should not influence their verdict.
Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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