Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Miscellaneous

Subtlety is Key

Imagine a conversation with a significant other. You want to spend money on a big television and they want to putting the money in savings. They approach you as follows: “Honey, you’re being ridiculous! The economy is in the toilet and you want to go spend money frivolously? How can you possibly make that uninsightful of a decision?!”

Opening Statement

Dealing with the CSI Effect

You may have heard of the “CSI Effect.” It is a more recent phenomenon that is so named because it is caused in good part by television shows such as CSI and Law & Order.

Jury Instructions

Dealing with Juror Misconceptions

The law is daunting. Half the time, attorneys don’t even understand what legal writings mean and yet every day, we ask lay persons to decipher legalese.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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