Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Miscellaneous

“12 Angry Men” In Real Life

Sometimes movies have good lessons. “12 Angry Men” had a few. Below is a short snippet from a 9th Circuit Court of Appeals order.

Focus Groups

Which Type of Focus Group Should You Run?

There are a multitude of ways to run focus groups depending on what you are trying to test. The most common focus groups are: (1) Concept Focus Group (2) Deliberation Focus Group (3) Testing Exhibits

Miscellaneous

Juror Interviews

For those who don’t know, I send out periodic email newsletters. The newsletters often contain trial tips that are too secretive to post on an open forum. Toward that end, I am about to start launching a series of newsletters based upon juror interviews I have done in the past.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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