It still astounds me how unaware the court system and some attorneys are regarding juror bias and prejudice.

If you’ve ever done a focus group and tracked juror attitudes as the case progresses from plaintiff’s statement through defendant’s statement and into juror deliberations, you may have seen group polarization in action.

Time and time again, it comes up in focus groups – why aren’t they suing the doctor as well as the hospital? Why are they just suing the company but not the driver? These comments are most often followed by some version of “they’re going after the deep pockets. They’re after the big money.”