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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
Let’s talk about anchoring. Everyone knows the importance of anchoring a damages ask, but did you know that anchors are non-specific? For example, you only need to mention large numbers, whether dollars or anything else, to anchor a higher dollar figure.
I will be sponsoring, speaking, and running a workshop at Trial Lawyers University in Huntington Beach in June. If you have never been to one of these conferences, you are sorely missing out.
When working up damages, dig deeper. The client can no longer work. The damage is loss of income, right? Yes, but it’s far more. You may have guessed that the real damage is loss of self-esteem. Often, however, it doesn’t end there.
Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.
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