Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Best Kept Secret

Workdays are one of the consultant’s best-kept secrets… They are one of the best, most efficient, most cost-savvy ways to use a consultant. They’re really not a secret, but rather far under-appreciated and under-utilized.

Did you know that I answer questions without a fee?

Did you know that I answer smaller scale questions without a fee? Why would I give away time for free? Perhaps I’m crazy, though I don’t think that’s the case.

Anger Cannot Overcome Causation

Do you think your angering facts will overcome causation issues? Think again. Let me be clear. I am not talking about disputed causation, as is present in most cases. I am talking about a pure lack of causation.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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