Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Giving Away ONE Admission to TLU Live Seminar!

I am giving away one admission ticket to the Trial Lawyers University Live conference October 26-29th at the Mandalay Bay in Las Vegas (worth over $1200).

Stop Wasting Money & Time on Invalid Focus Groups

As COVID restrictions have lifted and courts are back in session (with massive backlogs), I have found myself busier than ever before. I took the downtime during COVID to create a free e-book called “Junk In, Junk Out,” which is a guide to conducting your own jury research – correctly.

Introducing: $275 Case Intake Consults

Due to increasing demand of help at the front end of a case, I have decided to add a service that every case, regardless of size, can access and which can set the tone for the rest of litigation.

Build a Stronger Case Before You
Step Into the Courtroom

Partner with Trial Dynamics to uncover juror insights, sharpen your strategy, and present your case with clarity and confidence. From pretrial research to in-court support, we help you make every move count.

Schedule a Consultation

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Insights on Jurors, Strategy and the Psychology of Persuasion

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