Insights on Jurors, Strategy and the Psychology of Persuasion

Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.

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Insights on Jurors, Strategy and the Psychology of Persuasion

Stay sharp with insights drawn from real jurors, tested strategies, and years of courtroom experience. Our blog explores the psychology behind persuasion, the structure behind case framing, and the research that drives results.

Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.

Miscellaneous

What is Juror-Proof?

There are two kinds of proof: 1. Legal proof, which is the proof needed to satisfy legal elements of a claim. This is relevant when making arguments to the court or writing briefs and motions, etc. 2. Juror-proof, which is needed to get jurors to find in your favor.

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Let’s talk bifurcation

Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.

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Get More Out of Your Data

Did you know that you can have me consult on your big data at no extra cost? Really, there’s no catch.

Focus Groups

$25 Million Verdict

What happens when a hospital creates a culture where sexual assault by male nurses on female patients is allowed, then defends the action as unpreventable? A jury tells them otherwise to the tune of $25 million (with no punitive damages!)

Rose-Colored Glasses

“Can you listen to the evidence and apply the law?” Almost every biased juror will say yes, but we all know that doesn’t mean they are actually fair and unbiased.

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Insights on Jurors, Strategy and the Psychology of Persuasion

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