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Insights on Jurors, Strategy and the Psychology of Persuasion
Whether you're heading to trial or preparing for mediation, these articles offer practical, research-backed guidance for every stage of litigation.
Explore articles on jury research, trial preparation, case framing, and the techniques that
shape how modern juries think and decide.
Big Data is becoming ever more pervasive in trial preparation, and for good reason. To use it effectively, you must understand what it is, what it is not, and how it best fits in your toolbox.
Your foreperson is the most important juror…or is he/she? Often, the loudest and most persuasive voice is not the foreperson, yet they lead the jury.
Let’s talk bifurcation. Nick Rowley recently gave a talk about bifurcation, and I agree with his thinking and belief that bifurcation is widely underutilized. However, I think there are some risks that Nick may overcome simply by being Nick, so let’s discuss.
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